Welcome to the Jefa in Training Academy


Where Diverse Leaders Grow Their Influence, Impact, and Income

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The Goal For The Jefa In Training Academy

When I wrote Jefa in Training, I wanted to provide an approachable, Spanglish toolkit that introduced my perspective on business. But I knew it was just the beginning. Over the years, I’ve developed so many additional tools, strategies, and insights that I’m eager to share—and that’s why I’m building the Jefa in Training Academy.

The academy is designed to help diverse leaders like you leverage your unique stories, perspectives, and experiences to create impactful businesses and establish your thought leadership. Whether it’s through publishing a book, launching a membership community, or pitching yourself for transformative opportunities, this academy will give you access to my expertise and proven strategies to help you grow and thrive.

The Jefa in Training Circle, my membership community, has allowed me to work one-on-one with Latina changemakers, but the academy opens the door for even more leaders to access the same thought partnership and tools that have helped so many entrepreneurs, creatives, and visionaries succeed.

Through the Jefa in Training Academy, my goal is to guide you in building businesses and platforms that are uniquely yours—ones that amplify your voice, reflect your values, and create lasting impact in your communities and industries.

This academy is more than just a learning platform. It’s a space where diverse leaders can embrace their individuality, feel inspired to pave their own paths, and access the resources they need to grow their businesses and achieve their goals.

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NICE TO MEET YOU

I'm Ashley K. Stoyanov Ojeda

In 2022, I published Jefa in Training, the first Spanglish business-launching toolkit, which became an Amazon best-seller in multiple categories. Since then, I’ve had the privilege of working with hundreds of entrepreneurs, thought leaders, and changemakers to help them build impactful businesses and establish their thought leadership.

With over a decade of experience across industries like nonprofit management, media, and creative strategy, I focus on helping underrepresented leaders grow their businesses and amplify their voices. I’ve partnered with brands like Google, Pepsi, and Adidas, and my work has been recognized by Forbes, Business Insider, and more.

Now, through the Jefa in Training Academy, I’m bringing that experience to you. I'm excited to show you what's possible and now be your business hada madrina too. 

READ MY STORY

""Ashley knows how to build your personal roadmap to get you to your next phase in thought leadership. She doesn't just take your business into account, but your culture and identity to bring out the best in you. From start to finish, Ashley is there the entire journey.""

- Melissa Gallardo, Bonita Fierce Candles

"Ashley’s guidance, thought partnership, and continuous support have helped me grow my business at a pace that I didn’t think I had in me. Working with her 1 on 1 keeps me accountable, Ashley cheers me on, and serves me with loving truth when is needed.

- Natasha Tous, Founder of Eclat + Executive Coach

"Working with Ashley has allowed me to identify and name my business goals. She has an excellent vision for growth and helps break down these ideas into actionable steps.
Ashley’s friendly approach supports me through her patience, compassion, and expertise. "

- April Mayorga, Mental Health Therapist, Keynote Speaker + Educator

Build Your 2025 Thought Leadership Strategy With This Guide! 

Discover actionable strategies, step-by-step guidance, and exclusive tools to position yourself as an expert, build trust, and unlock opportunities in your industry. Start leading with confidence and purpose today!

Start Your Thought Leadership Journey Today for Just $9.99!

NEW COURSE ALERT:

The Aspiring Author’s Roadmap: Write, Pitch, and Publish Your Thought Leadership Book

You’ve got the vision, but writing and publishing can feel overwhelming without the right guidance. Get early access to a proven roadmap that will help you write, pitch, and publish your thought leadership book with confidence.

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10 Ways to Expand Your Impact and Become a Thought Leader

Unlock actionable strategies to amplify your voice, build trust with your audience, and position yourself as an authority in your field.

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